How Much Does a Good Focus Group Cost?

How Much Does a Focus Group Cost?

How Much Does a Focus Group Cost? Unfortunately, there’s no simple answer to how much a focus group costs because there are so many factors that affect the cost of a focus group. However, for a broad range, you can expect to pay about $4,000 – $5,000 on the low end for a single focus group […]

How to Pick the Right Market Research

Market Research

How to Pick the Right Market Research Market research is simply looking at a particular market or market segment that you intend to market a product/service to and determining characteristics about them. This could include demographic information, like age, sex, income, number of children, married/single, etc. It can also include psychographic information (also known as […]

What Is a Mock Trial?

Mock Trail

What Is a Mock Trial? Everything You Need to Know Mock trials are a common method for prosecutors or defense attorneys to test out legal arguments on real people before a trial.  Similar in many ways to a focus group, a mock trial uses participants that you’ve screened and who have specific attributes. Just like […]

Hosting Online Verus In Person Focus Groups

Online Focus Group

Hosting Online Versus In-Person Focus Groups If you’re choosing between hosting online versus in-person focus groups, there are a few things you need to know before making your choice. There are benefits and drawbacks to each one, and the one you pick will largely depend on your goals, your budget, and time constraints, among other […]

Why Do a Focus Group?

Why Do a Focus Group?

5 Great Reasons Why You Should Do a Focus Group Wondering why you should do a focus group? There are a number of reasons, all of them pretty awesome. You might not realize it, but focus groups are still pretty prevalent, and they’re always looking for participants. You probably have an idea in your head […]