What is Mystery Shopping

What is Mystery Shopping

What Is Mystery Shopping? Everything You Need to Know Mystery shopping is when an organization hires you to go into some sort of company’s or organization’s physical location to complete certain tasks. It’s called “mystery” shopping because the company/organization doesn’t know you’ve been hired to do this — they just think you’re another customer. Companies […]

How to Find Paid Focus Groups

How to Find Paid Focus Groups

How to Find Paid Focus Groups Here’s how to find paid focus groups. A focus group is a group of 8–12 participants who are paid by a business to give their opinions on a product, service, brand or political message, or even a courtroom argument. The goal of a focus group is to help the […]

Online Versus In Person Focus Groups

Online Versus In Person Focus Groups

Online Versus In-Person Focus Groups — Pros and Cons for Participants Online versus in-person focus groups — what are the differences besides the obvious? Obviously, one takes place online through software like WebEx or Zoom while the other takes place in a facility that specializes in focus groups, but what else separates them, and what […]

How to Sign Up For Online Focus Groups

How to Sign Up For Online Focus Groups

How to Sign Up for Online Focus Groups — 5 Steps to Follow To sign up for online focus groups, there are a number of things you need to do. Online focus groups are similar to the focus groups you’ve seen on TV and in the movies — you meet with a group of people […]

Why Do a Focus Group?

Why Do a Focus Group?

5 Great Reasons Why You Should Do a Focus Group Wondering why you should do a focus group? There are a number of reasons, all of them pretty awesome. You might not realize it, but focus groups are still pretty prevalent, and they’re always looking for participants. You probably have an idea in your head […]

Different Types of Focus Groups

Different Types of Focus Groups

6 Different Types of Focus Groups While there are many different topics that focus groups can cover, there are also many different types of focus groups that are each designed to help the companies paying for the studies to better understand a product, service, or message/argument. Which type of focus group you choose depends on […]